Project 04
Packaging Design, Graphic Design
Project Brief
This was Crayola's first ever venture into themed playing cards. During my internship at Allied Materials I developed three concepts from scratch, different in style, different in feeling, all unmistakably Crayola.
Role
Graphic Design Intern
Industry
Consumer Products, Manufacturing
Deliverables
Card Design, Packaging, Illustration
Tools
Illustrator · Photoshop
PROCESS
With no brief and no precedent to follow, the process became the brief. Sketching, researching, exploring, and iterating, each step narrowing down the directions until three distinct concepts were ready for production
Step 1
Initial Sketches
The process always starts with paper. I sketched out every idea that came to mind, different card layouts, different ways to use the Crayola brand, different visual directions. Some of them went nowhere. A few of them became something.
Step 2
Exploration & Feedback
The strongest directions were developed and reviewed. Each concept came back with annotations, what was working, what needed to change, and where to push further.
Step 3
From History to Design
The Heritage Edition started with research into Crayola's original 1903 packaging. Sketched by hand first, then rebuilt in Illustrator, every ornate detail referenced from the source.
Step 4
Three Concepts, Refined
Getting to the final three concepts took several rounds of back and forth. Multiple versions of each direction were explored, reviewed, and refined until every detail was right. By the end all three concepts were approved and finalized for production.
CONCEPT 1
CONCEPT 1
CONCEPT 1
PROJECTS
