Role
Visual Designer: Brand and Campaign
Industry
Non Profit, Rare Disease Advocacy
Deliverables
Brand & Campaign System, Motion, Social Templates
Tools
Figma, After Effects, Canva, Illustrator, Photoshop, InDesign
Inclusive Without Highlighting Difference
FOP patients have severely limited physical mobility. One wrong visual could alienate the very people the campaigns were for. Below is the example of imagery used for a design t-shirt for one of the IFOPA campaign before what I used and what correction was made
BEFORE
Hands raised, not accessible for FOP patients
AFTER
Universally accessible and empowering imagery
Six campaigns built the same way, starting with purpose, ending with a system.
1
Meta
1. Understand the Purpose
What does this campaign want people to feel? Warm and included? Hopeful? Grateful? Inspired to donate? Every design decision started with that emotional intention.
2
Meta
2. Find Right Elements
Once the feeling was clear I looked for visual symbols that carried that meaning, while keeping in mind what couldn't be shown. Not just what looks good but what's appropriate, respectful, and empowering for the FOP community.
3
Meta
3. Sketching Out Ideas
The elements came together into a logo concept, 2-3 options. Each one telling the campaign story visually. The chosen logo then became the foundation the entire campaign system built out from.
4
Meta
4. Logo Exploration
Colors were selected from IFOPA's existing palette to match the campaign's emotional tone. Typography stayed within IFOPA's primary fonts, adjusting weight and condensed variations, occasionally selecting outside the brand when the campaign needed it.
Awareness Day
Strategic Plan 2025-2028
Awareness Day Appeal
The Awareness Day Appeal is IFOPA's annual campaign to spread awareness about FOP among people and communities worldwide. IFOPA already had an established main logo used across previous years, so the color palette and primary mark stayed consistent. Each year, a new theme is introduced with its own graphic symbol that carries the campaign's message for that year. I designed for two themes:
COLOR PALATTE
Theme 1 : Stronger Together
CAMPAIGN GRAPHIC
MERCH AND PRINT ASSETS
PRINT ASSETS
DIGITAL ASSETS
INTRO/END SCREENS FOR SOCIAL MEDIA
Intro Screen
End Screen
Theme 2 : Built On Hope
CAMPAIGN GRAPHIC
MERCH AND PRINT ASSETS
Gene Discovery Documentary
LOGO
The wave/ graph in the logo was traced and inspired from the actual graph that studied to find the FOP gene mutation
PRINT ASSETS
INTRO/END SCREENS FOR SOCIAL MEDIA
Storyboarding for the Linkage Analysis Video
Intro Screen
End Screen
Linkage Analysis
Universe Analogy
FOP Families across the globe
Collected Effort of the FOP Community
In Pursuit Of a Cure 2025
The In Pursuit of a Cure campaign already had an established logo and identity. This year marked the 35th anniversary of the FOP gene discovery, a significant milestone for the community. I designed a special anniversary logo that incorporated the existing mark with a 35th anniversary banner, then built out the full campaign system around it.
COLOR PALATTE
LOGO
DIGITAL
Social Media template
Carousel Template
Email Header Background
Pop Up for Web and Mobile
INTRO/END SCREENS
Intro Screen
End Screen
Strategic Plan 2025-2028
The Strategic Plan 2025–28 was informational by design. Built for stakeholders and the FOP community, a clear, structured document laying out IFOPA's achievements and direction for the next three years.
LOGO OPTIONS
COLOR PALATTE
PRSESNTATION SLIDES
SOCIAL MEDIA TEMPLATES & INTRO/END SCREENS
Intro Screen
End Screen
