IFOPA: Designing for Impact & Awareness

UX Thinking, Visual Design, Branding, Webpage Design, Social Media Content

Industry

Non-Profit

Company

IFOPA

Role

Visual Designer (Freelance)

As the Digital Content Designer at Kannaco, I developed the brand’s full digital presence from scratch. My work focused on creating engaging social campaigns, educational content, and visuals that not only defined the brand’s identity but also helped differentiate CBD from recreational cannabis, building trust with health professionals and everyday consumers alike.

View Case Study

View Case Study

What's IFOPA

RARE DISEASE ADVOCACY

The International FOP Association is a nonprofit dedicated to supporting people with Fibrodysplasia Ossificans Progressiva (FOP), a rare genetic condition where soft tissue turns into bone. Their campaigns raise awareness, foster community, and generate funding for critical research and patient support.

Deliverables

  • Campaign logos & branding

  • Email headers & letter templates

  • Web sliders & landing page assets

  • Social video screens

  • Social media templates & toolkits

  • PowerPoint presentations for education & fundraising

  • Envelopes, merch, and print materials

CONTRIBUTIONS

Results

Community feedback confirmed the design refresh improved trust, engagement, inclusivity, and overall campaign impact.

0

%

Increase in brand recognition and campaign visibility

0

%

Increase in brand recognition and campaign visibility

0

x

Growth in merchandise sales, boosting event participation and funding

0

x

Growth in merchandise sales, boosting event participation and funding

7

%

Faster design turnaround while reducing costs with a scalable campaign system

7

%

Faster design turnaround while reducing costs with a scalable campaign system

Awareness Day Appeal

Stickers

Merchandise Design

Print Design (Segment and Envelopes)

Strategic Plan 2025-2028

Logo Options

Presentation Deck

Narrative and Report

Gratitude Campaign

Logo Options

Intro and End screens for the reels, Social Media Templates

Color Pages for fundraising activity

CONTACT

Opportunities, collaborations, or coffee? I am all ears:

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Got feedback? I’d love to hear it.

Got feedback? I’d love to hear it.