Project 02
Branding, Motion Graphics, Visual Identity, Print Design
Project Brief
IFOPA is a gloabl organization that supports people living with FOP, one of the rarest diseases in the world. Over a year, I built six campaign identities from the ground up, each with its own visual story, all part of one unified brand.
Role
Visual Designer: Brand and Campaign
Industry
Non Profit, Rare Disease Advocacy
Deliverables
Brand & Campaign System, Motion, Social Templates
Tools
Figma, After Effects, Canva, Illustrator, Photoshop, InDesign
CHALLENGE
FOP patients have severely limited physical mobility. One wrong visual could alienate the very people the campaigns were for. Below is the example of imagery used for a design t-shirt for one of the IFOPA campaign before what I used and what correction was made
Before
After
PROCESS
Step 1
Understand The Purpose
What does this campaign want people to feel? Warm and included? Hopeful? Grateful? Inspired to donate? Every design decision started with that emotional intention.
Step 2
Find The Right Elements
Once the feeling was clear I looked for visual symbols that carried that meaning, while keeping in mind what couldn't be shown. Not just what looks good but what's appropriate, respectful, and empowering for the FOP community.
Step 3
Sketching Out Ideas
The elements came together into a logo concept, 2-3 options. Each one telling the campaign story visually. The chosen logo then became the foundation the entire campaign system built out from.
Step 4
Logo Exploration
Colors were selected from IFOPA's existing palette to match the campaign's emotional tone. Typography stayed within IFOPA's primary fonts, adjusting weight and condensed variations, occasionally selecting outside the brand when the campaign needed it.
Awareness Day Appeal
CAMPAIGN 1
LOGO
DIGITAL
Social Media template
Carousel Template
Email Header Background
Light Box For Mobile and Web
MOTION GRAPHICS
Intro Screen
End Screen
CAMPAIGN 2
COLOR PALETTE FOR GLOBAL OUTREACH
COLOR PALETTE FOR LOCAL OUTREACH
LOGO / CAMPAIGN GRAPHIC
MERCH FOR FUNDRAISING
DIGITAL
MOTION ASSETS
Intro Screen
End Screen
MOTION GRAPHICS
Intro Screen
End Screen
Linkage Analysis
Universe Analogy
FOP Families across the globe
Collected Effort of the FOP Community
CAMPAIGN 3
LOGO
PRESENTATION / PITCH DECK
MOTION GRAPHICS
Intro Screen
End Screen
PROJECTS
